Pick a product of your choice. What are the goals of the product? What's in your monthly business review deck for the leadership team?

This question is broken down into two parts. The first part of the question is asking you to choose a product and explain the goals of the product. Here, you need to concisely and clearly articulate what you believe the purpose of this product is. The second part of the question asks what you would present in a monthly business review deck to the leadership team; here, they want to gauge how you observe, analyze, evaluate, and communicate business information.

To answer this question, you should focus on:

1. The product's purpose and value proposition - what problem it solves or need it meets for consumers.
2. Key performance indicators (KPIs) - these could include sales figures, market share/penetration, customer satisfaction scores, etc. Also, demonstrate how you have or would identify and monitor these
3. How you would present this information - focus on your ability to synthesize and clearly communicate complex information to diverse audiences.

The product I choose is Tesla's Model S electric vehicle. The goals for this product are to provide a high-performance, safe, and more eco-friendly alternative to traditional combustion engine cars while also demonstrating that electric vehicles can be desirable andnot just functional.

In a monthly business review deck for the leadership team, I would include the following:

• Sales Performance: Units sold this month compared to last month and the same month the previous year.
• Market Penetration: Percentage of electric vehicle market share, and growth/decline over time.
• Production Data: Units produced, downtime, etc. - this is important for understanding limitations or bottlenecks.
• Financial Indicators: Revenues, margins, costs - vital to understanding profitability.
• Customer reviews/ratings: Average ratings, common praise/critiques - critical for identifying areas of improvement.

To make the presentation engaging, I would use visual aids like charts and infographics to illustrate the trends and key points.

The product I select is Slack, a team collaboration and communication tool. The goals of Slack are to streamline and simplify business communication, increase productivity and efficiency, and provide a space for team collaboration.

For a monthly business review deck, I would present:

• User Acquisition: New users gained and where our best customer sources are.
• User Retention: How long businesses stay with us and reasons behind both churn and retention
• Revenue: Total revenue and revenue per user.
• User Experience: Average user ratings and common feedback themes from customer surveys.

All these figures and trends would be compared against the past performances to get a clearer picture of growth. Visual aids such as graphs and pie charts would accompany all key points and quantitative data to provide a quick and easy understanding of the figures presented.