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How would you address inappropriate videos being played on Youtube under family setting?

Difficultyproduct designAsked at Google, Youtube

Question Explain

This is a question that pertains to digital product design and management, centering around the role of the interviewee in tackling content regulation issues on a major video platform like Youtube. The question is testing the interviewee's capability to understand the user's perspective (in this case, families with children) while proposing feasible, technology-based solutions to safeguard user interests.

There are multiple angles you might approach this question from - addressing the problem from a technical perspective, a policy perspective, or a user engagement perspective - and ideally, your response should grasp a combination of these perspectives. Break your answer into sections: problem understanding, solution proposal, and potential challenges & future considerations.

Answer Example 1

Firstly, I would want to understand the root cause of this issue. After performing a thorough analysis, let's hypothesize that the problem arises due to a weak content filtering algorithm, where certain inappropriate videos are bypassing the filter due to either inaccurate tagging or sophisticated manipulations by the uploader.

Now, to tackle this issue firstly, I would propose re-designing of the content regulation algorithms. The algorithms should be efficient enough to detect subtle clues like in video content, meta-data, comments, and viewer reactions to judge whether the video is family appropriate or not.

Secondly, I would suggest instituting explicit content tagging by uploaders during video uploads. There should be stringent repercussions, including banning the uploader after repeated misconduct, to enforce appropriate content tagging.

Lastly, we could leverage crowd wisdom. Youtube should enable a feature where viewers can report inappropriate content which, upon validation, would expedite the video's removal and simultaneously train the company's algorithms for better future performance.

However, we need to also consider the potential backlash from constraining content freedom. Therefore, a good communication plan explaining the reasons for these changes along with a detailed mechanism on how the content is judged would be crucial to prevent any potential outrage.

Answer Example 2

If inappropriate videos are being played on YouTube under its family settings, it means there is a glitch in the system that needs immediate attention.

A comprehensive strategy involving three key steps can be followed.

  1. Algorithm Optimization - Enhance the company's AI and Machine learning tools to effectively screen and classify video content, flagging anything potentially inappropriate for family viewing.

  2. Community Reporting - Empower the user community by allowing them to flag videos they deem inappropriate. Build in mechanisms that would accelerate the review process once a video is flagged by a certain number of users, and reward users for their active participation in maintaining community standards.

  3. Uploader Penalties – Put in place stringent penalties for individuals who continually upload inappropriate content to deter such behaviors.

However, it's crucial to balance this with freedom of speech and to clearly communicate any policy changes to users.

Lastly, as YouTube is a global platform, it is important to allow users to customize their settings depending on cultural norms and personal boundaries. This allows users to feel more in control and also gives YouTube a global user-friendly image.

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