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Build a celebrity engagement marketplace product

Difficultyproduct designAsked at Meta (Facebook)

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In this question, the interviewer is asking you to come up with a product design for a "celebrity engagement marketplace." A celebrity engagement marketplace would typically be a platform where fans could purchase experiences or interactions with celebrities. This could include live video calls, autographed memorabilia, personal messages, or tickets to exclusive events. The platform should ideally provide value to both the celebrities as well as the fans.

When answering this question, think about:

  1. The user experience: How will users (both celebrities and fans) interact with the platform? How easy is it to use and navigate?
  2. Features of the platform: What services could the platform offer? For instance, it could offer live chats, the sale of autographed merchandise, the ability for celebrities to raise funds for charities, etc.
  3. Revenue model: How will the platform make money? Examples could be a commission on each transaction, subscription fees, or advertising.

Answer Example 1

A good product for a celebrity engagement marketplace would be a platform that provides an easy and seamless way for fans to engage with their favorite celebrities. The platform could offer a variety of services such as video calls, personal messages, and the sale of autographed merchandise.

The user interface should be simple and intuitive. On the home page, the user can see a list of celebrities who are active on the platform and can choose to engage with a celebrity by clicking on their profile. Each celebrity's profile page would then display all the services they offer.

The platform could make money by charging a commission on each transaction. For instance, if a fan pays for a video call with their favorite celebrity, a certain percentage of that payment goes to the platform.

Furthermore, the platform could have a bidding system where fans can bid for unique experiences such as dinner with a celebrity or tickets to an exclusive event. This could not only generate more revenue but also increase user engagement and excitement about the platform.

Answer Example 2

An idea for a celebrity engagement marketplace product is a web-based platform offering personalized experiences with celebrities. These could range from personalized video messages, live video calls, and chance to get personalised memorabilia.

The fan chooses a celebrity, selects an event (video call, personal message, etc.), and makes a payment. This is sent to the celebrity for approval. Upon acceptance, the fan receives their service at the scheduled time.

From the celebrity's side, they have a dashboard to manage requests, set their availability, price, and also have the chance to donate a portion of their earnings to their preferred charity.

The platform could make money by taking a percentage of each transaction. Additionally, premium subscription tiers could be added, providing features like early access to new celebrities or discounts on services.

Moreover, to increase community engagement, a rating and review system could be implemented. Fans can rate their experiences and leave comments, fostering a better community experience and providing quality control.

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