Tell me about a time you re-designed a process and why

This question asks you to share an instance where you had to change or overhaul a process, and the reasoning behind that change. The interviewer wants to understand your ability to problem-solve, implement changes and take innovative actions that had a significant positive impact. When preparing your response, think about instances where your actions led to improved operations, enhanced efficiency or cost savings. Also, remember to highlight your thought process, the steps you took, and the results of those actions.

In my previous role as a Production Manager at XYZ Company, I noticed that our assembly line process was causing delays due to frequent issues with our equipment setup. Our utilization rate was only 60%, and this was causing a delay in meeting our delivery deadlines.

I decided to redesign our process by implementing a Lean Manufacturing approach. We started with value stream mapping and identified areas of waste, such as unnecessary movement of goods and waiting times. We then redesigned our assembly line layout to minimize movement and also standardized our work processes to ensure that everyone knew their roles clearly.

The impact was immediate, and within a month, we noticed an 18% boost in our throughput. Our utilization rate also improved to 80% within the next quarter and we were able to meet our delivery commitments consistently. Economically, the company saved about $200,000 in overtime costs annually due to this change.

As a marketing executive for ABC Organization, I recognized that our traditional marketing process was no longer effective in tracking customer feedback and engagement. It was also mediocre in reaching our target audience.

To rectify this, I proposed redesigning our marketing process by integrating digital marketing strategies. The new model involved a clearly defined target audience, personalized content, a robust social media presence, and utilization of email marketing.

This change was challenging initially, but I made an effort to openly communicate its benefits while overview productive training on the new marketing strategies for my team.

After six months, the company experienced a 35% increase in engagement from our target audience, topped off with a 45% increase in sales from the prior year. The process redesign was instrumental in accelerating the organization's growth and gave us a competitive advantage in the industry.