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How would you improve your favorite product?

Difficultyproduct designAsked at eBay, Google, Microsoft

Question Explain

This question "How would you improve your favorite product?" challenges the interviewee to put their analytical thinking and understanding of a product to the test. An interviewer wants to know if you can identify the strengths and weaknesses of a product, conceptualize improvements, and effectively articulate your proposed solutions.

To effectively answer this question, you'll need to:

  1. Clearly identify your favorite product.
  2. Explain why it's your favorite, mentioning it's pros and cons.
  3. Pinpoint what you believe could be improved.
  4. Explain why the improvement is necessary—how it will benefit the user.
  5. If possible, briefly mention how you might implement this change.

Answer Example 1

I am a big fan of the MacBook Pro, especially due to its high-speed performance, vibrant display and excellent build quality. However, there's an area that could be improved—upgradability. The current design doesn't allow users to upgrade hardware like RAM or storage after purchase, which could lead to limitations when they want to increase their device's performance in the future.

A solution could be adopting a modular design that would allow users to upgrade specific components. Initially, this might raise the cost or change the slim design, but it would be a trade-off for long-term upgradability and could make the product more appealing to tech-savvy users who value flexibility.

Answer Example 2

My favorite product is Spotify. It offers a huge music library and its playlist recommendation system is top-notch. However, its system for managing local files is lacking, which is problematic for users who still have music that is not available on Spotify's library.

One way to resolve it could be improving the local file management system by including features similar to iTunes or other music players into Spotify, such as playlist organization for local files and better syncing between devices. This could significantly improve the user experience, especially for those who enjoy rare or indie music not available on mainstream platforms, maintaining user base and potentially attracting new users that hold large local music libraries.

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