How would prioritize Peloton's hardware features?

This question aims to evaluate your understanding and prioritization skills when it comes to the various hardware features of Peloton's product. Peloton being a company known for high-quality fitness products, the features might include a wide-angle camera, touchscreen, precisely designed resistance knob etc. The interviewer wants to know how you'd prioritize these to enhance the product's user experience and functionality. While answering, consider factors like user needs, cost of implementation, potential ROI, and aligning with company's vision.

In prioritizing Peloton's hardware features, my first aim would be to ensure the user experience stays premium, as our user base values this deeply. My prioritization would be as follows:

1. Touchscreen: I would prioritize the touchscreen as my first choice as it serves as the direct interface between the user and the product. It enables the user to access live classes, navigate through settings, view stats, etc.

2. Resistance Knob: This is pivotal to the user's workout experience. The precision and accuracy can enhance or degrade the efficiency of user's ride.

3. Heart rate monitor comparability: Fitness concerned users find this valuable for tracking progress and monitoring effort levels.

4. Speaker quality: Crucial for a high-quality audio experience during workout sessions which motivate the users.

5. Height Adjustment Features for Handlebars and Seat: These properties should provide maximum comfort and efficiency during the workout.

6. Camera: A wide-angle camera would be great for social features like video-calling friends, but given that fitness is the utmost priority, this would be a lesser concern in comparison.

It's important to note that different user segments may prioritize features differently, and it would be great to use user feedback and data to validate these priorities.

Under the premise that the purpose of using the Peloton bike is to provide a top-notch fitness experience to users, I would consider the priority of the hardware features as follow:

1. High resolution display: Clear and bright display to achieve an immersive and interactive workout.

2. Responsive touchscreen: To allow seamless navigation through different workouts, stats, etc.

3. Quality of resistance knob: It should offer fine control, to meet the varying intensity requirements of different users and workouts.

4. Compatibility with sensors: Ability to connect to a heart rate monitor or smartwatch to track and record user's performance statistics in real time.

5. Adjustability of Seat and Handlebars: They need to be properly adjustable to ensure maximum comfort for variety of users.

6. Built-in Speakers: Good quality speakers to deliver crisp audio during training sessions.

7. Camera: This would be my last priority; although it may offer some interesting features like sharing and challenging friends, the core use of the product (cycling workouts) doesn't require it.

These are just initial thoughts, and I'd certainly factor in feedback from customers and cost-to-benefit trade-offs before finalizing the hierarchy.