Imagine you're a PM for Meta. What goals and metrics would you set for Horizon Worlds, a Meta Quest VR game?

This question is asking two things: Firstly, it's asking you to understand what kinds of goals would be appropriate for a virtual reality game produced by Meta's brand 'Horizon Worlds'. Secondly, it is asking you to think about the performance indicators that can reflect these goals - these are the metrics. As an interviewee, your response should show your ability to align product goals with the company's broader strategic objectives and to measure their progress through valid and reliable metrics. It's important to display forward-thinking and to consider the various aspects of product management, such as user experience, revenue generation, growth, and customer satisfaction.

As a PM for Horizon Worlds, I would set my primary goal around user engagement for this Meta Quest VR game. Understanding how and why our users interact with Horizon Worlds will be paramount in iterating and improving our offerings. Key metrics would include daily active users (DAU), average session length, and churn rate. Monitoring these metrics will help us understand our user behavior and optimize their experience.

Also, considering it's a gaming product, a goal to increase the number of in-app purchases could be crucial for monetization. Metrics like the conversion rate of free users to paid users, average revenue per paying user, and total revenue generated can measure the progress towards this goal.

Being a PM for Horizon Worlds, I believe the goals should be oriented towards product growth and customer satisfaction. One of my goals would be to increase the user base month over month. Key metrics to track this goal would be monthly active users (MAU), user acquisition rate, and referral rate. These metrics provide an insight into the game's popularity and its organic growth.

Customer satisfaction could be another goal; after all, a satisfied user is more likely to refer others and make in-app purchases. Net Promoter Score (NPS) would be a great metric to measure user satisfaction. Additionally, metrics like user complaints and customer support tickets can provide a qualitative understanding of the areas that need improvement for a better user experience.