How do you work with marketing?

The question How do you work with marketing? is a way for employers to evaluate your teamwork skills, and specifically how you collaborate with marketing departments or marketing efforts within an organization. This question can arise for roles other than marketing, such as product management or sales since these roles often require close collaboration with the marketing team. You need to state your understanding of the marketing process, your ability to collaborate and communicate effectively with the marketing team and your contributions towards achieving the shared goals.

In my previous role as a product manager at XYZ Corp, I worked in close alignment with the marketing department. The collaboration began from the ideation phase itself. I would explain the nuances of the product, its primary features and its targeted user base. Based on these inputs, the marketing team would then create a customer-focused marketing strategy that highlighted the key selling points of our product. We held weekly meetings with the marketing team to update them about any new features or tweaks in the product, or any customer feedback, so they could tailor their marketing efforts accordingly. I believe that a strong partnership with the marketing team is essential for any product to succeed in the market.

As a software engineer at ABC Tech, I did not work directly under the marketing department but we had several collaborative efforts. I was part of a cross-functional team that included members from engineering, sales, and marketing for launching our new software product. I played a pivotal role by providing technical input and explaining the product's features in simpler terms, enabling the marketing team to communicate it effectively to our customers. Additionally, I also shared insights about customer requirements and popular trends in the market that I gathered from social media and tech forums. This often helped our marketing team to shape their campaigns, giving them a technical yet user-friendly edge. Cooperation and effective communication proved to be key in our combined success.