Explain a feature you've launched.

This question is asking you to discuss a specific feature that you were instrumental in launching. This could be a feature for a product, website, service, software, etc. You should focus on the process you followed to create and launch this feature, highlighting your own involvement and skills used throughout. Make sure to mention how this feature impacted positively on the business, improved a process, or affected customers and clients. The key points you should address in your answer include:

1. What was the feature and what was its purpose?
2. Your role in it. What actions did you take?
3. What was the result or impact of launching this feature?

In my prior role as a product manager at ABC Company, I led the design and launch of an advanced search feature for our e-commerce platform. This feature was primarily developed to improve the user experience, allowing customers to find desired products with more precision and less effort.

As a project lead, I did extensive market research to understand what our users wanted, created user stories to define the feature requirements, worked with our designers to ensure its usability, and constantly liaised with developers throughout the development process.

Post launch, we saw a 25% improvement in customer engagement and a 15% increase in sales within the first quarter. Further, feedback from customers illustrated that they found the search feature intuitive and time-saving. This experience helped me gain a solid understanding of executing a feature from conception through release, underscoring the importance of end-user feedback in shaping product enhancements.

In my current role, I led a team of engineers to rebuild the dashboard on our business intelligence software, introducing additional data visualisation options. This was designed to provide our users with more ways to view and interpret their data.

My role involved gathering user feedback, collaborating with our data science team to understand what kind of visualizations would be most beneficial, creating a product roadmap and managing the development process from start to finish.

Upon launch, we gathered user feedback and found that the new dashboard was much more helpful to our users in quickly understanding complex data sets. We also saw an increase in user engagement by 20% and our customer satisfaction score improved by 15 points. It was an insightful experience and taught me the important balance between aesthetics and functionality in a software feature.