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How would you improve Headspace?

Difficultyproduct designAsked at LinkedIn

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This question asks you to provide suggestions for improvements to the product "Headspace" which is a mobile app for mindfulness and meditation. To form a valuable response, you need to familiarize yourself with the application, its current features, its audience, and its competitive landscape. Analyze the product from different angles such as usability, functionality, content, and technical performance. Consider any feedback from users that could inform your suggestions for improvement. It's crucial to explain your thought process, how you identify areas for improvement and how you would approach implementing these changes.

Answer Example 1

After researching Headspace and its competitors, I've identified a few areas that could potentially be improved. Despite Headspace's excellent integration of animations, I believe there is room to improve its user interface to present a more streamlined and intuitive navigation system. It could be overwhelming for beginners to navigate through the app and find the right course for them amidst various choices. I would recommend implementing a personalized onboarding process that could help guide new users based on their familiarity with meditation, their goals, and their availability. This process would utilize machine learning algorithms to render the best match of courses from which users can choose.

Another improvement could be introducing a feature that allows users to track their mood and feelings before and after each session to measure their progress effectively; currently, users can only track the number of minutes they've meditated.

Answer Example 2

Demonstrating a clear understanding of user experience, I believe personalization is essential with applications like Headspace, and there's an opportunity for growth in this area. While Headspace has a wide range of guided meditations, personalizing and customizing these meditations based on the individual's needs could significantly enhance the user experience.

For example, they could use data-driven algorithms to understand the pain points in a user's daily life and then suggest specific courses or meditations that might help. In addition, the app could integrate with health apps and devices to track stress levels or sleep patterns and offer appropriate meditations.

Furthermore, Headspace mostly uses a subscription model, which may not be affordable for everyone. A 'Pay As You Go' model could be introduced, where users can purchase individual sessions or packs based on their choice, ensuring accessibility for everyone. Also, free beginner-friendly sessions could be introduced to attract more beginners into meditation.

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