Why PMM?

The inquiry "Why PMM?" is essentially trying to discover the reasons driving your interest in making a career in Product Marketing Management. It is also a way to gauge whether you have a clear understanding of the role and responsibilities of a PMM, and if your expectations are consistent with what the role generally entails.

That being said, there are few key points that you should cover when addressing this question:

1. Discuss your interest and passion for melding the world of marketing with product development and management.
2. Outline how your background or set of skills make you a good fit for such a role.
3. Speak to your objective of wanting a role that is cross-functional and links various departments, if this is a reason for your interest.
4. Speak to how the role aligns with your career aspirations.

I have a deep-rooted desire to bridge the gap between the teams creating the goods and the market served by those goods. I find it exciting to be the linchpin who ensures that both ends understand and engage with each other. Essentially, creating more value for the consumers in the market and for the organization. My experience in both marketing and product development provides me with a unique blend of skills to succeed in a PMM role. Moreover, I believe the PMM role will enable me to broaden my horizons by providing a better understanding of various business functions and connecting the dots to create better products for our consumers.

For quite some time, I've had my eyes set on a role that would allow me to make an impact on every phase of a product's lifecycle. This interest is due to my desire to be engaged in not only the ideation and inception of a product but also it's launch and post-launch strategy. The PMM role offers exactly that, the potential to be involved from the product's inception to its exit from the marketplace. Furthermore, my degree in Marketing and a few years of hands-on experience in project management set me up for success in roles that require cross-functional collaboration and strategic planning, hence making PMM an ideal fit for me.