As an Uber PM, how would you increase revenue for Uber?

This question probes your ability to think about business strategy from a products perspective. As a Product Manager, you are responsible for conceiving strategies to ensure the product is profitable and meets the business' revenue objectives.

To effectively answer this question, you need to:

1. Demonstrate a deep understanding of Uber's business model.
2. Think about areas where revenue could potentially be expanded.
3. Suggest product ideas that could boost revenue.
4. Find a balance between increasing revenue and maintaining customer satisfaction, as well as consider any potential risks or challenges.

As an Uber PM, I’d focus on increasing revenue by focusing on growing both the driver and rider base while also increasing utilization. For instance, developing a referral program that rewards riders and drivers can increase the number of users.

To increase utilization, one strategy could be varying price during low demand periods to encourage more usage. For instance, offering discounts during off-peak hours could incentivize people to plan their rides during these periods, thus increasing overall usage.

Another strategy could be exploring partnership opportunities with entities like restaurants, bars and event venues. The idea is that such establishments can offer discounts for Uber riders, essentially subsidizing rides for customers, which could increase usage hence revenue for Uber.

To increase revenue as an Uber PM, I'll consider exploring new opportunities like ad placements within the app. This could be in the form of branded content or direct ads from businesses looking to reach the Uber customer base. However, it is important to proceed carefully with this strategy as intrusive ads can negatively impact user experience.

Another interesting avenue could be offering additional services for drivers. For example, offering vehicle maintenance services which drivers can pay for on a monthly or quarterly basis. This not only provides a recurring revenue but can also improve Driver satisfaction, potentially reducing churn.

Finally, I'll also look into launching subscription-based models like Uber Pass where customers can pay a flat monthly fee for unlimited trips. This guarantees a steady income stream and can also encourage loyalty.